ASPIRE

Building a Better Kraków – Analysis

Key Challenges

“Coordination of road works and information sharing is poor.”

Kraków’s Strengths

“SSC / GBS long years of expertise and maturity.”

Support Willingness

“Give advice, participate in projects, spread the word.”

Competitive Advantages

“Best combination of traits, size, location.”

Centre Positioning & Ambitions

“Engine that gets the company spinning.”

Key Insights

Communication Gap

Businesses feel disconnected from municipal priorities and frustrated by repetitive consultations without visible action

Untapped Potential

Strong willingness to collaborate exists, but needs structured channels and clear City needs articulation

Strategic Evolution

Service centres are evolving from operational to strategic contributors, driving innovation and transformation

Talent Ecosystem

Proximity to universities and mature talent pool remains Kraków’s strongest competitive advantage

Strategic Recommendations

1. Establish Business-City Communication Framework

Create structured dialogue channels with regular updates on municipal strategy and clear feedback loops to address the “55th time asking” frustration.

2. Leverage Existing Expertise

Tap into businesses’ benchmarking capabilities and global experience for city planning and strategy development initiatives.

3. Address Infrastructure Coordination

Improve roadworks coordination and information sharing – this emerged as the top operational concern affecting business operations.

4. Support Housing & Talent Pipeline

Partner with businesses to address housing affordability and ensure continued talent supply to maintain competitive advantage.

5. Create Innovation Hubs

Support the evolution of service centres into strategic contributors by facilitating innovation partnerships and transformation initiatives.