ASPIRE on CNN

TV and Internet advertisements prepared by ASPIRE and Business in Małopolska are now running
on CNN and across the CNN websites: CNN.com, CNNInternational.com & CNNMoney.com

Both the 30 second TV advert and the Internet advert focus on the attractiveness of the region for shared
services, outsourcing and IT investments. In the written ad, several of our members say why they have
invested in Kraków.

The current campaign is timed to coincide with the Davos Summit when CNN viewing figures and visitor numbers
historically spike. It is the latest installment of an extended campaign that has been running since June 2010, prepared by Business in Małopolska and the Małopolska Marshal’s Office and part-financed by the European Union.


Click here to see the ad: http://advertisementfeature.cnn.com/malopolska/

Click here to see the TV ad: http://www.aspire.org.pl/videos/aspire-on-cnn/